L’Oréal Paris has always stood for women. Every day, we share with the world the message that all women are worth it. An international survey conducted in 2019 then 2021 by L’Oréal Paris with Ipsos found that 80% of women have experienced sexual harassment in public spaces. That’s 4 in every 5 women.

Street harassment is the first issue faced by women all over the world and leads to their invisibility in the society.

Of those 80%, only 25% say someone helped. The main reason why? Because 86% of us do not know what to do when we witness harassment.

Because street harassment goes against everything L’Oréal Paris stands for and because nothing should stand between a woman and her self-worth, the brand decided to partner with Right To Be, an international NGO, global leader in the movement to end harassment, to work towards the freedom to walk down the street, to take a train, to protect individual self-worth and safety in the public space.