FAQ

The quick answer is unwelcome and unwanted comments and behaviour in public spaces.

L’Oréal Paris has always stood for women. Every day, we share with the world the message that all women are worth it. An international survey conducted in 2019 then 2021 by L’Oréal Paris with Ipsos found that 80% of women have experienced sexual harassment in public spaces. That’s 4 in every 5 women.
Street harassment is the first issue faced by women all over the world and leads to their invisibility in the society.
Of those 80%, only 25% say someone helped. The main reason why? Because 86% of us do not know what to do when we witness harassment.
Because street harassment goes against everything L’Oréal Paris stands for and because nothing should stand between a woman and her self-worth, the brand decided to partner with Right To Be, an international NGO, global leader in the movement to end harassment, to work towards the freedom to walk down the street, to take a train, to protect individual self-worth and safety in the public space.

Street harassment is an experience that gradually chips away at a person's self-confidence and self-belief over time, causing them to doubt their own experiences and lead smaller lives. When we watch harassment happen without intervening, it deepens the trauma for the person being harassed and shows the person doing the harassing that their behavior is OK. We want to disrupt this dynamic one incident at a time, and ultimately build a culture where harassment is seen as unacceptable behavior.

It's normal to freeze and not know what to do when you see harassment happen, but it often fills bystanders with regrets and leaves those being harassed unsupported. We can do better. With this training, you'll be equipped to take action next time you witness harassment, or respond to it if it happens to you.

Once you're trained in bystander intervention it's up to you to make these strategies work for you. Trust your gut, prioritise your safety, and remember that your goal is to take care of the person being harassed as best you can - not to be a superhero.

Sexual harassment in public spaces can happen anywhere. Many people report it happening on streets, public transportation, in restaurants and bars, at festivals, or online.

Flirting is ok. Harassment isn't. Flirting happens with someone, while harassment is unwanted and directed at someone. If the flirting is unwanted and persistent it is considered harassment.

No. Men and women of all sexual orientations and cultures can and do experience street harassment. However, street harassment is much more pervasive among women.