L'Oréal Paris conducted an international study with IPSOS to better understand the issue of sexual harassment in public spaces. The research demonstrated that it can be difficult to identify sexual harassment in public places and understand how to safely intervene.
Self-worth, first.
Stand Up is a training program designed to help prevent street harassment and build safe, inclusive spaces for all, powered by L'Oréal Paris in partnership with the NGO Right To Be.
When we see someone fall, or drop something in public, we instinctively help out. Why don’t we have the same reaction when we see someone being sexually harassed? We see it happen, but uncomfortably look away. We feel the urge to speak up, but stay cautiously silent. We all want to do something about it, but don’t know what. Or worse, we end up thinking it’s "not a big deal." Not knowing what constitutes street harassment and what to do, limits our ability to take action, chipping away at the self-worth of men and women who suffer from street harassment.
L’Oréal Paris and the NGO Right To Be have therefore joined forces to protect the self-worth of women and men, creating a set of proven tools to help people safely intervene when they are a victim or witness to harassment in public spaces.
The goal of the Stand Up program is to raise awareness on this undertestimate issue and to train people on how to react when facing it.
All over the world, 80% of women have experienced street harassment, and 85% of people declare there is a lack of training on how to intervene when witnessing it.
Because street harassment goes against everything L’Oréal Paris stands for, the brand launched Stand Up against street harassment in 2020 in partnership with Right To Be. This program is focused on raising awareness about this global issue and training people on how to react safely when experiencing or witnessing it, based on the 5D’s methodology created by Right To Be, an international NGO expert in the fight against harassment of all forms. Right To Be’s 5D’s methodology is five simple and effective tools to help people safely intervene when they witness or experience street harassment. Stand Up also takes the training into the heart of communities and create a global, with the help of local non-profit organisations. Because nothing should stand between a woman and her self-worth.
L’Oréal Paris and the NGO Right To Be have therefore joined forces to protect the self-worth of women and men, creating a set of proven tools to help people safely intervene when they are a victim or witness to harassment in public spaces.
The goal of the Stand Up program is to raise awareness on this undertestimate issue and to train people on how to react when facing it.
All over the world, 80% of women have experienced street harassment, and 85% of people declare there is a lack of training on how to intervene when witnessing it.
Because street harassment goes against everything L’Oréal Paris stands for, the brand launched Stand Up against street harassment in 2020 in partnership with Right To Be. This program is focused on raising awareness about this global issue and training people on how to react safely when experiencing or witnessing it, based on the 5D’s methodology created by Right To Be, an international NGO expert in the fight against harassment of all forms. Right To Be’s 5D’s methodology is five simple and effective tools to help people safely intervene when they witness or experience street harassment. Stand Up also takes the training into the heart of communities and create a global, with the help of local non-profit organisations. Because nothing should stand between a woman and her self-worth.
Our vision
L’Oréal Paris has always championed and celebrated women’s empowerment aiming to create a fairer, more inclusive, and respectful world where women are visible, powerful and decision makers. Street harassment goes against all of this. Street harassment is the main issue that hinders women’s intrinsic freedom and lead them to missing out on some important opportunities. That must change. With Stand Up against street harassment, we are aiming to make it change. We are aiming to ensure that women are visible in the society. We are aiming to ensure they are who they want to be.
Emily May
Our vision
Emily May, Co-founder and Executive Director of Right To Be“How many of us look the other way because we simply don’t know how to help? We’ve partnered with L’Oréal Paris to train people around the world, men, women, of all origins and all generations in the 5Ds’s, the simple tools they need in everyday lives to first recognize and then to intervene. This partnership has the power to really transform this issue. Together, with L’Oréal Paris, we can end street harassment to make the public space safe for girls and women.”
About Right To Be
Right To Be is a global leader in the movement to end harassment. What started as a blog launched by youth to share personal experiences of harassment quickly turned into a global initiative. Right To Be works in communities to understand the problem, ignite public conversations, and develop innovative strategies that result in safe and welcoming environments for all.
Right To Be has received over 15,000 stories of street harassment from people like you
Right To Be works globally to address harassment, and has collected stories from over 50 countries in over 20 languages. Data shows the simple act of sharing your story reduces the trauma associated with harassment.
Sohini Bhattacharya
Our vision
Sohini Bhattacharya, President and CEO of Breakthrough"To enable social change you need local champions. Breakthrough is working with young champions so that they understand how bystander intervention can prevent street harassment; this includes actions taken to prevent such incidents from occurring in the first place, as well as response to urgent situations. We are very proud to partner with L’Oreal in empowering young people to take action, for themselves, and for others, now and in the future."
About Breakthrough
Breakthrough, for over two decades, has been working to bring an end to violence and discrimination against women and girls, by addressing the cultural norms that perpetuate harmful, discriminatory practices. The organisation uses deep cultural insight along with media, the arts and popular culture to create non- threatening counter narratives that inspire people into taking action and preventing violence against women. Breakthrough's award winning campaigns, like BellBajao, have been instrumental in building a global movement on issues like domestic violence - bringing the issue into the public domain and building bystander action by negating notions of violence being a private matter.
Breakthrough works extensively with young people: aiming to create a bold, new generation of changemakers called 'Team Change,' that catalyses change around them and strives to build a society based on equity, freedom and justice for all. Breakthrough today reaches over 500,000 adolescents and over 3000 young adults through school and community based programmes that shape their gender views and build their agency; empowering them to question gender stereotypes and to negotiate an environment in which women and girls can thrive, free from violence or discrimination.
Stand Up trainings
Learn how to fight against street harassment with our Stand Up trainings.
You can either get trained on the [website training](/en-in/training/landing) (10-15 minutes) or get trained with our partner Right To Be during a 1 hour webinar.
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